Marketing overview

The consumer is our boss! We strive to better satisfy our consumer by providing great products and meaningful brands.

Charged with identifying consumer needs and satisfying them with best in class executions and winning business models, our marketing associates develop powerful brand ideas based on deep insights into our consumers' lives. However, we recognize our brands can only satisfy our consumers when the things they stand for are consistently brought to life within Mars.

Requiring high levels of creativity, intuition, empathy, technical know-how, and strong interpersonal skills, we expect marketing associates to have a true passion for our consumer, bring this passion into our organisation and ensure we never compromise.

Roles within marketing

We put a lot of emphasis on local marketers being responsible for driving local insights, and developing relevant innovation and communication programs.

The competencies we value at Mars are:

• Leveraging powerful consumer insights
• Building brand experiences
• Developing and deploying breakthrough strategies
• Creating superior value propositions
• Building brand meaning through stand-out communication
• Building powerful brand financial models
• Inspiring the organization behind the vision

Ideal candidate profile

Tertiary qualifications in marketing and/or work experience in marketing disciplines is required.

The role requires individuals to demonstrate characteristics of behavior as well as functional competency. These characteristics can be grouped into five categories:

• Judgement and strategic skills
• Courage in the face of controversy
• Inspiring people to achieve
• Demonstrating strong empathy
• Passionate engagement